DC has teamed up with the New York luxury boutique hotel, Hotel on Rivinton, again for a limited edition of the DC LIFE Admiral Sport. This customized edition was produced exclusively for the hotel bell staff. This is the fourth time DC has provided the staff with shoes from the DC LIFE Collection (Sector 7, Dress Sneaker, Admiral and now the Admiral Sport). This time around DC had asked us to do our part on the shoes and laser etch the hotel name on the outside of the soles. So, we did exactly that and they came out fresh, so check em out. Working with DC’s Global product line manager Hommy Diaz was killer and we can't wait for future collaborations with the DC family.
The Admiral Sport is part of the Spring 2010 DC LIFE Collection and will be available beginning of January 2010 at select DC LIFE retailers and the DC Online Store at http://www.dcshoes.com So def scope out the new DC line!
“My vision and effort was to take the old DC and fuse it with the new DC. This is an on going effort you can expect from me in future seasons. The old DC is represented by the original NAVY and WHITE DC logo suede flag. For over 5 years now the DC Navy/White has been drop in exchange for Black/White on all branding and packaging. I took it a step further or should I say back with the bold lettering of DCSHOECOUSA that was on a classic skate shoe the LYNX introduced in 1998. Which had a decade worth of success for the brand. I felt this was the best way to take a new DC style the ADMIRAL SPORT and tell a story of heritage and evolution.”
Words from Hommy Diaz
written by Intern ChanelleV
